Japan Used Mazda Persona for Sale

The Mazda Persona is a mid-sized, front-wheel drive, four-door hardtop saloon car produced by the Mazda Motor Corporation in Japan from November 1988 to December 1991, and sold both within its main range and under its upscale Eunos brand, as the Eunos 300. The Persona is a rebodied Capella/626 with more luxurious equipment. It was Mazda's answer to the Nissan Presea, Toyota Carina ED, and Mitsubishi Emeraude — Japanese sedans that attempted to capture the pillarless hardtop look and proportion of large American sedans. It was transposed onto a smaller Japanese sedan, this proportion often led to a small, low cabin in context of longer front and rear ends. It was replaced by the ɛ̃fini MS-8 in March 1992, after Persona stocks had run out. The car was only offered new in the domestic Japanese market.

The 1.8-liter engine option had a single camshaft and three valves per cylinder and it produce 97 PS (71 kW), while the two-litre option had twin camshafts and four valves per cylinder, with a maximum output of 140 PS (103 kW). Both engines could also be found in the Capella/626 range and other MA platform cars, although the two-litre was tuned for more torque in this application, and both were fuel injected.

In February 1990 a limited edition "Persona Couture" arrived, it was available in Silver Stone Metallic paint. The Persona was fully equipped, with air condition and ABS brakes over the Type B, and only available with the larger engine in combination with the automatic transmission. It sold for ten percent more than a 2000 Type B. The Persona underwent a minor change in March 1990, with new body colors and more equipment, such as optional ABS brakes and a power seat. The 12-valve 1.8 was replaced by a twin-cam 16-valve unit which had already been seen in the Eunos 300, producing 115 PS (85 kW). Unlike the case of the Eunos, however, the 2-liter FE DOHC engine remained unchanged. Production came to a halt in December 1991, although the Persona remained on sale for another three months.

Mazda Motors placed much emphasis on the Persona's interior, marketing the car under the tagline "Interiorism" (Interiaizumu). It featured lounge-style door trims that appears completely integrated into the rear seats when the doors are closed and the front seat belts were mounted in the rear doors to be as discreet as possible. The Persona won a prize for "Best Car Interior" in 1988. A pull-out drawer located underneath the passenger seat replaced a traditional glove compartment. Type A and Type B were two equipment levels. Both were well equipped, but the Type B added extras such as leather interior.