Cadillac's model lineup mostly includes rear- and all-wheel-drive sedans, roadsters, crossovers and SUVs. In the late 1990s, Cadillac fielded its first ever entry in the growing SUV segment. The Escalade, introduced in 1999, was marketed to compete with the Lincoln Navigator and luxury SUVs from various import brands. The SUV's aesthetics were similar to the Denali and the final vehicle was smaller than the Navigator. The Escalade also included a Bose surround system; a first for an SUV.
Next-generation SUVs from Chevrolet and GMC, Cadillac began its campaign to promote the Escalade. The vehicle on display at Sak's Fifth Avenue's New York City flagship store during its annual Christmas promotional campaign, which shows the SUV being frozen in wraps. GM had reissued a redesign on the GM full-size SUV lineup, including the Escalade, for a 2014 release due to increased SUV sales, and was working on its full-size SUV replacements, which would see a possible change in the Escalade's SUV platform.
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