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Mitsubishi Motors introduced the Mitsubishi I in January 2006. It is a kei car of Mitsubishi Motors. It is the first four-door automobile since the 1960s to employ a "rear midship" setup with the engine behind the passengers. Without enlarging the overall exterior safety and interior was improved.
The style and layout of the I is so innovative that proved a critical and commercial success, in its first year it won thirteen awards for exceeding initial sales targets by 20 percent. In October 2006, the I won the Grand Prize at the 50th anniversary Good Design Awards from the Japanese Ministry of Economy, Trade and Industry, the first kei car to win the award.
The company claimed that the word “I“ represent the owner as an encouragement to personal expression, or innovation, intelligence and imagination, in the car's development. The "I" Concept was powered by a 999 cc powerplant, in which engine is turned off automatically when the vehicle is stationary and can restart it within 0.2 seconds with the company’s Mitsubishi Smart Idling (MSI) system.
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