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The Mazda Verisa was subcompact Hatchback car based on the jointly engineered Mazda DY platform. It was launched in 2004 by Mazda was only available in Japan. The Mazda Verisa was considered either a tall hatchback or a low mini MUV and the relationship between the Mazda Verisa and the more popular Mazda Demio was similar to that of the Ford Fusion and the Ford Fiesta. Its height of 1,530 mm was similar to other Japanese boxy subcompact cars and lower than European mini MPVs like the Fiat Idea and Opel Meriva.
According to Mazda the name Verisa was created by combining the Italian word verita and with the English word satisfaction, and the intended result was term Verisa is to signify true fulfillment. The car is built with the watchwords simple, quality and compact and is targeted towards couples in their 30s with individual style and values. There is a Japanese website that shows the Versia factory and shop options.
The Verisa received updates in 2006 and 2009. Then Two special editions of the car have been released, the Brown Collection in 2005 and the 'Stylish V' in 2007. A second generation is expected to be released in 2011. The car has gained international admirers who question why it has not been made more widely available.
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